Pushing the boundaries with technology
Taking gaming deeper into the connected future:
Global alliance with Verizon Media
2020 showed us all too clearly that our world is becoming ever more closely interlinked with the digital world, whether to connect, inform or entertain us. While we might sometimes complain of video call fatigue, the unique circumstances of the pandemic have brought home how much our real-world experiences can be enhanced or supplemented by virtual ones.
True to our commitment to innovation, we want to pioneer ways to take our industry deeper into this connected future and be the first to offer our customers exciting new interactive experiences. That’s why we’ve formed an alliance with Verizon Media, a division of Verizon Communications Inc and the business behind brands including Yahoo, AOL, TechCrunch and Engadget, to lead the way in developing new opportunities across interactive sports and entertainment.
Social media has become central to consumer enjoyment, with new immersive experiences, driven by virtual reality (VR) and 5G, accelerating growth of both gaming and e-sports. Gaming and entertainment are converging across multiple devices and becoming increasingly interactive, with two-thirds of consumers combining it with social media to increase their enjoyment.
It’s a phenomenon strongly associated with but not limited to one demographic. Yes, across all markets, men aged 25 to 39 are the most likely to be innovators or early adopters and are the key audience for e-sports and gaming. Half of e-sports players are in this age group, with most also interacting in social media and more than half enjoying a bet. When it comes to conventional sport, interaction is also increasingly important to this audience, with 31% of 25 to 39-year-old also engaging digitally to increase their enjoyment of watching sport. That last behaviour also applies to older groups, however, with 34% of over 55s doing the same.